A Young Client of Mine

It is well positioned on the high street, she is highly qualified, and her existing clients are loyal to the salon.

But only a trickle of new clients came into the salon each month. To make matters tougher, there were five competing salons in her street, each of which seemed to have more money to market with than she did.

She wasn’t getting anywhere.

Like most businesses with competitors on the doorstep, she needed to gain competitive advantage. What she didn’t understand at the time was how straightforward it usually is.

Until this time, she had tried advertising to bring in new clients, as her five competitors did. Only their ads were bigger and more impressive.

So, I suggested a simple strategy that no other salon was using. The result? She gained powerful competitive advantage almost overnight, and increased her turnover 22% in four weeks.

Now, whenever she wants additional clients, she simply repeats the strategy. Her competitors are scratching their heads wondering how she is attracting all the business, while they continue to run big, fancy – and costly – advertisements, with marginal response.

She won a stream of new clients because she applied a marketing strategy that made her success predictable.

You can do the same in your business. It’s all in my course MASS PERSUASION: Rapid Business Wealth Creation. (If you get on the early bird waiting list now you’ll get the first 5 modules for a fraction of the price everyone else will have to pay!)

You do not have to ‘gamble’ to win customers – if you use proven, time-tested, profit-driven, sales-multiplying strategies. You never have to only ‘hope’ to significantly boost your sales and increase your profits. You don’t ever have to just ‘wish’ you could succeed.

Gambling, hoping, and wishing don’t play any part in it. You can take quantum leaps forward if, and as soon as, you apply principles that cannot fail to grow your business.

How To Apply These Business-Building Strategies To Your Business

These principles work in any business. And, I do mean any.

Surely, selling insurance is different to selling clothes? Selling houses is different to selling computers? Selling memberships to a health club is different to selling tables at a restaurant? Do you believe that? If so you are right…and wrong!

Selling houses is different to selling computers. But the principle of persuading prospects to respond to your sales message is the same.

When you understand how to compel prospects with your sales message, and you apply those principles to the idiosyncrasies of your particular business, you win more buying customers.

Why? Because, the principles of human-response are scientific. Just as the law of gravity applies all over the planet, whether you are a good or bad person, whether the economy is sluggish or bullish, whether you are in Britain, the USA, Australia, or Fiji, so the law of human-response applies to all customers.

We’d all be in chaos if gravity suddenly decided to stop working because a very important person was about to fall from a tall building. Gravity won’t stop working for anybody.

So, it is with human-response. When you use the principles and specific strategies that I’ll show you, you increase the odds in your favour. Attracting customers becomes a certainty.

You can sign up to the early bird waiting list for MASS PERSUASION: Rapid Business Wealth Creation here.

Leave a Reply

Your email address will not be published. Required fields are marked *

A Young Client of Mine

It is well positioned on the high street, she is highly qualified, and her existing clients are loyal to the salon.

But only a trickle of new clients came into the salon each month. To make matters tougher, there were five competing salons in her street, each of which seemed to have more money to market with than she did.

She wasn’t getting anywhere.

Like most businesses with competitors on the doorstep, she needed to gain competitive advantage. What she didn’t understand at the time was how straightforward it usually is.

Until this time, she had tried advertising to bring in new clients, as her five competitors did. Only their ads were bigger and more impressive.

So, I suggested a simple strategy that no other salon was using. The result? She gained powerful competitive advantage almost overnight, and increased her turnover 22% in four weeks.

Now, whenever she wants additional clients, she simply repeats the strategy. Her competitors are scratching their heads wondering how she is attracting all the business, while they continue to run big, fancy – and costly – advertisements, with marginal response.

She won a stream of new clients because she applied a marketing strategy that made her success predictable.

You can do the same in your business. It’s all in my course MASS PERSUASION: Rapid Business Wealth Creation. (If you get on the early bird waiting list now you’ll get the first 5 modules for a fraction of the price everyone else will have to pay!)

You do not have to ‘gamble’ to win customers – if you use proven, time-tested, profit-driven, sales-multiplying strategies. You never have to only ‘hope’ to significantly boost your sales and increase your profits. You don’t ever have to just ‘wish’ you could succeed.

Gambling, hoping, and wishing don’t play any part in it. You can take quantum leaps forward if, and as soon as, you apply principles that cannot fail to grow your business.

How To Apply These Business-Building Strategies To Your Business

These principles work in any business. And, I do mean any.

Surely, selling insurance is different to selling clothes? Selling houses is different to selling computers? Selling memberships to a health club is different to selling tables at a restaurant? Do you believe that? If so you are right…and wrong!

Selling houses is different to selling computers. But the principle of persuading prospects to respond to your sales message is the same.

When you understand how to compel prospects with your sales message, and you apply those principles to the idiosyncrasies of your particular business, you win more buying customers.

Why? Because, the principles of human-response are scientific. Just as the law of gravity applies all over the planet, whether you are a good or bad person, whether the economy is sluggish or bullish, whether you are in Britain, the USA, Australia, or Fiji, so the law of human-response applies to all customers.

We’d all be in chaos if gravity suddenly decided to stop working because a very important person was about to fall from a tall building. Gravity won’t stop working for anybody.

So, it is with human-response. When you use the principles and specific strategies that I’ll show you, you increase the odds in your favour. Attracting customers becomes a certainty.

You can sign up to the early bird waiting list for MASS PERSUASION: Rapid Business Wealth Creation here.

Leave a Reply

Your email address will not be published. Required fields are marked *

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