Understand This And You’re on Your Way to Big Success

In order to grow your business successfully, always work on it, not in it. What do you work on?  Work on marketing your product or service. You’re not in the business of computers, or restaurants, or steel tubes, or vitamin supplements, or whatever – you are really in the business of marketing. This is the…

The Key to Super-Growth Most Business Owners Overlook

If I asked you, “What’s your business?” you might reply the computer business, or the restaurant business, or the steel tube business, or the airline business, or the photographic processing business, or the vitamin supplements business, or the fashion business, or whatever business yours is. But if you answered by telling me what business you…

The £million Sales Secret

Years ago, when I was a struggling entrepreneur trying to make a success of my first business, I drove a cab to make extra money. Little did I know, while ferrying people around town, I was just about to learn a £1,000,000 sales secret. One day, I picked up a friendly but rough-looking guy, who…

Image or Direct Response? Which Do Customers Respond to More?

Most digital, print, radio, and TV ads, brochures, sales letters, flyers, post cards and inserts I see are largely a waste of money. Businesses ceaselessly broadcast unconvincing sales messages, hoping to capture new customers. Most of these – unbeknown to those who write them – are so ineffective at persuading a prospect to buy, they…

How one change to a headline increased response by 1200%

One company selling English language courses changed the headline of their advert from: The Man Who Simplified English       To: Do You Make These Mistakes In English? The new headline pulled 300% more response than the previous one. An Insurance company tested two different headlines for a lower cost motor insurance for drivers…