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How one change to a headline increased response by 1200% | Jackpot Marketing

How one change to a headline increased response by 1200%

One company selling English language courses changed the headline of their advert from:

The Man Who Simplified English

      To:

Do You Make These Mistakes In English?

The new headline pulled 300% more response than the previous one.

An Insurance company tested two different headlines for a lower cost motor insurance for drivers with a good driving history. The headlines were:

Auto Insurance At Lower Rates If You Are A Good Driver

And:

How To Turn Your Careful Driving Into Money

The first headline pulled an incredible 1,200% more than the second.

Apply These Sales-Boosting Strategies To Every Area Of Your Business

Never doubt you can boost your advertising results by quantum leaps when you apply simple, but powerful, marketing techniques.

But, it doesn’t only apply to your advertising! Every area of your business can generate higher profits. Whether you are advertising, sending sales letters, brochures, flyers, blow-ins, direct mail, one, two, or three-step selling, using telemarketing, employing sales people… every area of your business can be recognised as a leverageable asset, and coerced into producing a higher profit.

That is why I suggest marketing your business gives you the greatest investment opportunity.

You Are In Total Control Of Your Business Results

Most business owners, directors and professionals are not aware that they can control their business results. In owning a business, you control your success and your ultimate destiny.

Most believe they are at the mercy of circumstances they have little control over. If sales are slow, they presume they can’t do much to change them. If no one comes into their store, they think there’s no other way of selling. If a new product fails to make an impact on consumers, they say it’s the fault of the product, not the marketing.

But, external circumstances do not control your results. You control your results by the effectiveness of your marketing. How you market your product or service, is the key to how prosperous your business becomes.

Not one in twenty businesses I see uses savvy, direct-response marketing strategies, that enable them to optimise their performance. When you apply them, not only will you multiply your results, but your competitors won’t understand how you’re doing it. It won’t make sense to them. They believe there isn’t an alternative, more effective way.

Right now, commit every element of your business to the strategies of peak performance. Understand that marketing and optimising your assets provides you with the ultimate investment opportunity. Realise that you are in control of that opportunity.

In my seminars I show business owners, company directors, and professionals, how to grow their ventures up to tenfold over twelve to twenty months, using the strategies in MASS PERSUASION: Rapid Business Wealth Creation. You can do the same.

Marketing is the key to all the sales, growth, industry leadership, and cash resources you’ll ever need to compete successfully in today’s business environment.


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How one change to a headline increased response by 1200%

One company selling English language courses changed the headline of their advert from:

The Man Who Simplified English

      To:

Do You Make These Mistakes In English?

The new headline pulled 300% more response than the previous one.

An Insurance company tested two different headlines for a lower cost motor insurance for drivers with a good driving history. The headlines were:

Auto Insurance At Lower Rates If You Are A Good Driver

And:

How To Turn Your Careful Driving Into Money

The first headline pulled an incredible 1,200% more than the second.

Apply These Sales-Boosting Strategies To Every Area Of Your Business

Never doubt you can boost your advertising results by quantum leaps when you apply simple, but powerful, marketing techniques.

But, it doesn’t only apply to your advertising! Every area of your business can generate higher profits. Whether you are advertising, sending sales letters, brochures, flyers, blow-ins, direct mail, one, two, or three-step selling, using telemarketing, employing sales people… every area of your business can be recognised as a leverageable asset, and coerced into producing a higher profit.

That is why I suggest marketing your business gives you the greatest investment opportunity.

You Are In Total Control Of Your Business Results

Most business owners, directors and professionals are not aware that they can control their business results. In owning a business, you control your success and your ultimate destiny.

Most believe they are at the mercy of circumstances they have little control over. If sales are slow, they presume they can’t do much to change them. If no one comes into their store, they think there’s no other way of selling. If a new product fails to make an impact on consumers, they say it’s the fault of the product, not the marketing.

But, external circumstances do not control your results. You control your results by the effectiveness of your marketing. How you market your product or service, is the key to how prosperous your business becomes.

Not one in twenty businesses I see uses savvy, direct-response marketing strategies, that enable them to optimise their performance. When you apply them, not only will you multiply your results, but your competitors won’t understand how you’re doing it. It won’t make sense to them. They believe there isn’t an alternative, more effective way.

Right now, commit every element of your business to the strategies of peak performance. Understand that marketing and optimising your assets provides you with the ultimate investment opportunity. Realise that you are in control of that opportunity.

In my seminars I show business owners, company directors, and professionals, how to grow their ventures up to tenfold over twelve to twenty months, using the strategies in MASS PERSUASION: Rapid Business Wealth Creation. You can do the same.

Marketing is the key to all the sales, growth, industry leadership, and cash resources you’ll ever need to compete successfully in today’s business environment.

Leave a Reply

Your email address will not be published. Required fields are marked *

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