The Key to Super-Growth Most Business Owners Overlook

If I asked you, “What’s your business?” you might reply the computer business, or the restaurant business, or the steel tube business, or the airline business, or the photographic processing business, or the vitamin supplements business, or the fashion business, or whatever business yours is.

But if you answered by telling me what business you are ‘in,’ I would know you are probably holding your business back from growing as successful as it could.

The good news is, you can correct this subtle – but critical – mistake, very quickly. I have seen miracle changes and new sales occur within weeks, as soon as the business owner realises the simple, but largely overlooked, key to super-growing any business.

What is it?

Whatever your type of trade, service, or profession,

Never… ever… work ‘in’ it.

What do you do if you don’t work in it?

You work ‘on’ it.

A businessman telephoned me once in desperation. He was in the kitchen refitting business.

He told me he manufactured high quality kitchen units and, because he sold them directly to the public, cutting out the middle man, he was able to sell at lower prices than most of his competitors. Yet, his sales were slow, and he was rapidly losing money. He was frustrated and dismayed. What was he doing wrong?

After listening to him explain his business, I told him he was working ‘in’ it, not ‘on’ it.

He had a good product. He was selling at competitive prices. But, he was viewing his business from an internal perspective, not an external perspective.

He was too involved in the minute-to-minute, every day running of his enterprise, instead of allocating some specific time each week to marketing his business.

To paraphrase Joe Karbo, the late marketing genius and self-made millionaire, he was too busy earning a living to make any money.

Most entrepreneurs, directors, and professionals I see, are too busy running their business to make any money.

How To Change From Working ‘In’ Your Business To Working ‘On’ It

To understand how to change from working ‘in’ your business to working ‘on’ it, and to multiply your results, throw open your imagination. Use your mind to play a game.

Imagine you are playing the board game Monopoly™. Imagine you could shrink your body to the size of one of the game pieces on the board.

You’d notice tall buildings; huge, oversized piles of money; you’d be moved from one end of the board to the other, without your consent. You’d be wheeled and dealed by someone controlling you.

You’d be ‘in’ the game.

Now, imagine you enlarge yourself to full size again, and take control of the game. Now you control the moves. You make the deals. You evaluate the board situation, and make your moves based on what you think will profit you most.

You are now working ‘on’ the game. You’re no longer a game piece, you’re a game player – in control.

Do you see the difference? Do you think you’d win more games controlling the board from above, rather than being one of the game pieces? Of course! You are significantly more effective playing from above.

The same is true of your business.

Millions of pounds are made by savvy entrepreneurs buying an ailing business, at a knock-down price, increasing its value with effective marketing, and selling it at large profit.

Why is one entrepreneur able to succeed, while the founder failed? Because the founder was too attached to his or her venture.

If you hold dear your product or service, or you don’t recognise the absolute need to systematically market what you’re selling, you can mistakenly assume customers will recognise its value without being presented with the full sales story. That very rarely happens!

To succeed, you have to market your products or services with interesting, compelling, believable sales messages that evoke a buying response.

To find out exactly how to do this for your business reserve your spot on the early bird waiting list for my new course: MASS PERSUASION: Rapid Business Wealth Creation

Leave a Reply

Your email address will not be published. Required fields are marked *

The Key to Super-Growth Most Business Owners Overlook

If I asked you, “What’s your business?” you might reply the computer business, or the restaurant business, or the steel tube business, or the airline business, or the photographic processing business, or the vitamin supplements business, or the fashion business, or whatever business yours is.

But if you answered by telling me what business you are ‘in,’ I would know you are probably holding your business back from growing as successful as it could.

The good news is, you can correct this subtle – but critical – mistake, very quickly. I have seen miracle changes and new sales occur within weeks, as soon as the business owner realises the simple, but largely overlooked, key to super-growing any business.

What is it?

Whatever your type of trade, service, or profession,

Never… ever… work ‘in’ it.

What do you do if you don’t work in it?

You work ‘on’ it.

A businessman telephoned me once in desperation. He was in the kitchen refitting business.

He told me he manufactured high quality kitchen units and, because he sold them directly to the public, cutting out the middle man, he was able to sell at lower prices than most of his competitors. Yet, his sales were slow, and he was rapidly losing money. He was frustrated and dismayed. What was he doing wrong?

After listening to him explain his business, I told him he was working ‘in’ it, not ‘on’ it.

He had a good product. He was selling at competitive prices. But, he was viewing his business from an internal perspective, not an external perspective.

He was too involved in the minute-to-minute, every day running of his enterprise, instead of allocating some specific time each week to marketing his business.

To paraphrase Joe Karbo, the late marketing genius and self-made millionaire, he was too busy earning a living to make any money.

Most entrepreneurs, directors, and professionals I see, are too busy running their business to make any money.

How To Change From Working ‘In’ Your Business To Working ‘On’ It

To understand how to change from working ‘in’ your business to working ‘on’ it, and to multiply your results, throw open your imagination. Use your mind to play a game.

Imagine you are playing the board game Monopoly™. Imagine you could shrink your body to the size of one of the game pieces on the board.

You’d notice tall buildings; huge, oversized piles of money; you’d be moved from one end of the board to the other, without your consent. You’d be wheeled and dealed by someone controlling you.

You’d be ‘in’ the game.

Now, imagine you enlarge yourself to full size again, and take control of the game. Now you control the moves. You make the deals. You evaluate the board situation, and make your moves based on what you think will profit you most.

You are now working ‘on’ the game. You’re no longer a game piece, you’re a game player – in control.

Do you see the difference? Do you think you’d win more games controlling the board from above, rather than being one of the game pieces? Of course! You are significantly more effective playing from above.

The same is true of your business.

Millions of pounds are made by savvy entrepreneurs buying an ailing business, at a knock-down price, increasing its value with effective marketing, and selling it at large profit.

Why is one entrepreneur able to succeed, while the founder failed? Because the founder was too attached to his or her venture.

If you hold dear your product or service, or you don’t recognise the absolute need to systematically market what you’re selling, you can mistakenly assume customers will recognise its value without being presented with the full sales story. That very rarely happens!

To succeed, you have to market your products or services with interesting, compelling, believable sales messages that evoke a buying response.

To find out exactly how to do this for your business reserve your spot on the early bird waiting list for my new course: MASS PERSUASION: Rapid Business Wealth Creation

Leave a Reply

Your email address will not be published. Required fields are marked *

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