The £million Sales Secret
Years ago, when I was a struggling entrepreneur trying to make a success of my first business, I drove a cab to make extra money.
Little did I know, while ferrying people around town, I was just about to learn a £1,000,000 sales secret.
One day, I picked up a friendly but rough-looking guy, who said to me, “ ‘ow much to the station, mate?” I told him the price, and he said, “Blimey, that’s cheap! Give me the name of your cab company, so I can put it in my phone and book you every day.”
I gave him the name, but it was too long. His mobile would only accept nine digits (yeah, it was that long ago!) So, he said, “Come on mate, what can I put you in as?” Before I could think of an alternative, he said, “I know, I’ll put you in as CHEAPCABS.”
And, there it is. Cheap Cabs. All this guy wanted to know was that the cab company was cheap. He didn’t give a damn what the company name was, or how nice we were, or how long we had been established, or how new the car was. Just that we would charge him less money than other cab companies, for the same journey.
For this customer, CHEAP CABS said it all.
As for me, I always thank this stranger for giving me a £1,000,000 sales less – the power of creating compelling, benefit-oriented headlines.
The first key to generating thousands, hundreds of thousands, or millions of pounds of sale, is creating powerful headlines for your sales messages.
You must grab your prospect’s attention, and compel him or her to buy your product.
An attention-getting headline, at the top of your website, print ads; the first words spoken in your radio or TV advert; the first sentence uttered by your salespeople or telemarketing people, the headline, first sentence, or first paragraph of your sales letter, brochure, flyer or insert IS THE MOST IMPORTANT THIING YOU EVER WRITE!
You must capture your prospect’s interest immediately, or you’ve lost the chance to ‘sell’ to him or her. You could spend hours writing the best, most descriptive, most appealing, most persuasive sales description, but unless you first capture your prospect’s interests your efforts are wasted.
In just a few seconds, you have to captivate and interest your reader, listener, or viewer with a powerful headline statement.
You Have 4 Seconds – or Less – to Capture Your Prospect’s Interest
Four seconds, is all you’ve got – max. Often, it’s just one or two. Here’s what happens in your customer’s mind when you are vying for his or her attention, amongst the bevy of other sales messages they’re being bombarded with:
Look at any website, newspaper or magazine. Start glancing through them just as you would normally. Now, stop at the first article that catches your eye.
Now, think. How long did it take you to find that particular article? First, you scanned each page, looking for an article you’d be interested in reading.
How long did it take you to scan each page? A matter of seconds, right?
Tests have confirmed you only have one to four seconds to capture your customer’s interest.
Now, think further. Why did you stop at a particular article? What caught your eye? Was it the editorial? Was it the name of the journalist? Was it the layout of the article? No! The only reason you stopped at that article, was because the headline caught your attention.
Even if other articles could have interested you, you didn’t stop at them because those headlines failed to grab your attention or interest.
If you fail to capture your customer’s or prospect’s attention instantly, you’ve lost them.
A powerful headline is the number one key to maximising sales. You could be selling the greatest product or service on the planet, but if no one notices your sales message, you’re not going to get rich.
Create compelling, attention-grabbing, benefit-oriented headlines for all your marketing, in every media you use. Then, you’ll get your sales message noticed.
One Headline Can Out-Sell Another By Hundreds Of Percent
Amazingly, 90% of the reason customers and prospects respond to a sales message, is because of what they have read, heard, or seen in the headline or opening statement.
A moment ago, you stopped at the news item only because the headline caught your interest. Not the editorial. Your customers will respond to your sales message for the same reason. They will only read or listen to your offer, if you give them it with a powerful, interesting headline.
Make an indelible mental not of this – write it on a big piece of card, and fix it above your desk – remind yourself of it every day: 90% of the response you get is because of your headline.
To put it another way, if you fail to create a compelling headline, you are banking up to only one tenth of the sales you could be.
An effective headline doesn’t cost you any more money than an ineffective headline, or no headline. But, an effective headline, added to an already good sales appeal, can generate up to hundreds of percent additional response.
I show you how to quickly find compelling headline ideas in: MASS PERSUASION: Rapid Business Wealth Creation. It’s dead easy once you know how.
The £million Sales Secret
Years ago, when I was a struggling entrepreneur trying to make a success of my first business, I drove a cab to make extra money.
Little did I know, while ferrying people around town, I was just about to learn a £1,000,000 sales secret.
One day, I picked up a friendly but rough-looking guy, who said to me, “ ‘ow much to the station, mate?” I told him the price, and he said, “Blimey, that’s cheap! Give me the name of your cab company, so I can put it in my phone and book you every day.”
I gave him the name, but it was too long. His mobile would only accept nine digits (yeah, it was that long ago!) So, he said, “Come on mate, what can I put you in as?” Before I could think of an alternative, he said, “I know, I’ll put you in as CHEAPCABS.”
And, there it is. Cheap Cabs. All this guy wanted to know was that the cab company was cheap. He didn’t give a damn what the company name was, or how nice we were, or how long we had been established, or how new the car was. Just that we would charge him less money than other cab companies, for the same journey.
For this customer, CHEAP CABS said it all.
As for me, I always thank this stranger for giving me a £1,000,000 sales less – the power of creating compelling, benefit-oriented headlines.
The first key to generating thousands, hundreds of thousands, or millions of pounds of sale, is creating powerful headlines for your sales messages.
You must grab your prospect’s attention, and compel him or her to buy your product.
An attention-getting headline, at the top of your website, print ads; the first words spoken in your radio or TV advert; the first sentence uttered by your salespeople or telemarketing people, the headline, first sentence, or first paragraph of your sales letter, brochure, flyer or insert IS THE MOST IMPORTANT THIING YOU EVER WRITE!
You must capture your prospect’s interest immediately, or you’ve lost the chance to ‘sell’ to him or her. You could spend hours writing the best, most descriptive, most appealing, most persuasive sales description, but unless you first capture your prospect’s interests your efforts are wasted.
In just a few seconds, you have to captivate and interest your reader, listener, or viewer with a powerful headline statement.
You Have 4 Seconds – or Less – to Capture Your Prospect’s Interest
Four seconds, is all you’ve got – max. Often, it’s just one or two. Here’s what happens in your customer’s mind when you are vying for his or her attention, amongst the bevy of other sales messages they’re being bombarded with:
Look at any website, newspaper or magazine. Start glancing through them just as you would normally. Now, stop at the first article that catches your eye.
Now, think. How long did it take you to find that particular article? First, you scanned each page, looking for an article you’d be interested in reading.
How long did it take you to scan each page? A matter of seconds, right?
Tests have confirmed you only have one to four seconds to capture your customer’s interest.
Now, think further. Why did you stop at a particular article? What caught your eye? Was it the editorial? Was it the name of the journalist? Was it the layout of the article? No! The only reason you stopped at that article, was because the headline caught your attention.
Even if other articles could have interested you, you didn’t stop at them because those headlines failed to grab your attention or interest.
If you fail to capture your customer’s or prospect’s attention instantly, you’ve lost them.
A powerful headline is the number one key to maximising sales. You could be selling the greatest product or service on the planet, but if no one notices your sales message, you’re not going to get rich.
Create compelling, attention-grabbing, benefit-oriented headlines for all your marketing, in every media you use. Then, you’ll get your sales message noticed.
One Headline Can Out-Sell Another By Hundreds Of Percent
Amazingly, 90% of the reason customers and prospects respond to a sales message, is because of what they have read, heard, or seen in the headline or opening statement.
A moment ago, you stopped at the news item only because the headline caught your interest. Not the editorial. Your customers will respond to your sales message for the same reason. They will only read or listen to your offer, if you give them it with a powerful, interesting headline.
Make an indelible mental not of this – write it on a big piece of card, and fix it above your desk – remind yourself of it every day: 90% of the response you get is because of your headline.
To put it another way, if you fail to create a compelling headline, you are banking up to only one tenth of the sales you could be.
An effective headline doesn’t cost you any more money than an ineffective headline, or no headline. But, an effective headline, added to an already good sales appeal, can generate up to hundreds of percent additional response.
I show you how to quickly find compelling headline ideas in: MASS PERSUASION: Rapid Business Wealth Creation. It’s dead easy once you know how.